Always Be Advertising

Want to move up in the football business?

Let Nick Saban explain how he made his decision to hire a new assistant coach.

Saban was talking the other day about how found his new assistant offensive line coach Brent Key.

What stood out to me was that Saban interviewed the guy three years ago, but didn’t hire him because he didn’t feel like it would’ve been a great fit for the staff. Still, he was very impressed with Key and kept his name on a list for the next time a position was available.

The end result?

Saban didn’t hire him until THREE YEARS after the first interview!

In other words, Key made such an impression on Saban that the next time he was looking for an offensive line coach, one of the first names to pop into his head was Brent Key.

That’s what advertising is all about, folks.

Executives at Coca-Cola aren’t expecting you to bolt out the door and buy a Coke the moment you see an ad on TV.

Nope, they want to make such an impression on you that the next time you’re thirsty, the first name you think of is “Coke.”

ALWAYS BE ADVERTISING

In the old days if you were just breaking into the business, you had to hope that the head coach knew enough people who might need someone like you.

Now, thanks to the internet, it’s easier than every to get your name out there.

You’re really only limited by your imagination, but here are a few examples of what I mean:

  • Start a blog and talk about what you know
  • Write a book on a football topic and self-publish it.
  • Contribute valuable information to a message board regularly and become a trusted name
  • Start a Twitter account and post video clips of you breaking down a play
  • Start a podcast and talk about football-related topics

Once again, ALWAYS BE ADVERTISING.

The next time someone is looking to hire a new coach, you want your name to be the first one that pops into their head.

There are plenty of ways to do it, but if you’re looking to stand out, get online and get your name out there.

Speaking of advertising…

I’ve got a newsletter coming out soon, where each month I break down an offense against a defense in college or the NFL, “Every Play Revealed” style.

How did Wade Phillips put the clamps on Cam Newton and the Panthers offense?

Find out when the first issue of the Every Play Revealed newsletter comes out on April 1st.

(The anticipation is killing me)

– Alex Kirby